The logo file pack every brand should walk away with
If your designer only sent a PNG, you do not have a logo yet. Here is the handoff checklist.
A logo project is finished when you can hand files to a printer, a developer, and a merch vendor without pinging the designer again. Use this pack as your acceptance checklist before you call it done.
Core vectors
- Primary full-color mark (AI + SVG + PDF)
- Horizontal and stacked lockups if both are used
- Symbol / icon alone (when you have one)
- Wordmark alone (when you have one)
Production variants
- Single-color / mono black
- Mono white / reverse
- Limited-color versions if your brand uses them
- Safe-area or clear-space diagram
Raster exports (for the people who will ask)
- PNG with transparent background at usable sizes
- Favicon / app-icon crop if relevant
- Social avatar crop if relevant
Rules worth one page
You do not need a novel. One page covering minimum size, clear space, do-nots (stretching, recoloring, drop shadows), and which lockup to use where is enough for most early-stage teams.
Naming that saves your future self
Ask for a clean folder: BrandName / Logo / Primary, Lockups, Mono, Exports. File names like BrandName_Logo_Primary_Color.svg beat Final-v7-USE-THIS.ai. If your pack matches this list, you can launch without panic.