[Food & Beverage]

Viking Coffee Co.

Viking Coffee Co. needed a character-driven logo that felt authentic to their Nordic roots. Simple brief, clear vision.

Case study Identity
Viking Coffee Co. identity reveal
[Overview]

I designed a bold Viking mascot and delivered a clean brand package with logo variations, color palette, and font guidelines.

The project was featured on DesignRush's 'Best Logo Designs' collection.

[Project]

Logo Design

[Client]

Viking Coffee Co.

[Recognition]

DesignRush Featured

[Strategy]

Defining the Spirit

The Brief: Viking Coffee Co. wanted a character-based logo that captured their Nordic heritage. The direction was clear from the start—bold, memorable, and built to work everywhere from coffee bags to storefronts.

Moodboard & Direction
Moodboard & Direction
[Results]

Mascot & Crest

The Result: A Viking character that's fierce but approachable. The crest format gives it that premium coffeehouse feel.

The Final Logo
The Final Logo
[Visuals]

Viking Coffee Co.

Black & White Options
Black & White Options
Color & Font Guide
Color & Font Guide
[Impact]

Brand in the Wild

In Context: Here's how the logo looks in the real world.

Viking Coffee Co.
Viking Coffee Co.
[Next]

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