[Sports & Entertainment]

DR1VEN Basketball

Tyler Relph needed a distinct identity for his Basketball Lab clinic in Dallas. The goal was a professional emblem that anchors the facility in its city while maintaining the high standards associated with the Relph brand.

Case study Identity
DR1VEN Basketball identity reveal
[Overview]

I designed a badge-style logo that integrates the Dallas skyline, instantly grounding the clinic in its location. The design combines a basketball motif with clean typography for a premier training facility.

A location-led mark with enough authority for the facility and enough energy for the athletes using it.

[Category]

Brand Identity

[Client]

Tyler Relph

[Industry]

Sports Performance

[The Solution]

Local Roots, Elite Training

I designed a badge-style logo that integrates the Dallas skyline, instantly grounding the clinic in its location. The design combines a basketball motif with clean typography to create a mark that feels both established and energetic—perfect for a premier training facility.

DR1VEN branded application
Brand application
[Identity]

The Basketball Lab Emblem

The core emblem gives the training program a recognizable signature across apparel, signage, and digital promotion.

DR1VEN Basketball emblem
Core emblem system
[Applications]

Performance Apparel

Apparel applications are the fastest trust test in sports branding. The mark stays strong on performance pieces and merchandise.

DR1VEN Basketball Lab gym bag
Performance Apparel
DR1VEN Basketball Lab performance shirt
Merchandise Line
[Next]

Need an identity that performs under the same pressure? Review the relevant scope or start a conversation.